Our Team

Byron Link

Byron Link was not born in Texas but “got here as soon as he could.”  He has over 20 years of experience as a financial service professional and is very proud to be a registered member of the National Ethics Association. Byron believes that honesty, integrity and the truth are more important than anything.

When Byron established Link Financial Benefits, he set out with an objective to help clients eliminate as much confusion as possible in planning their financial future. Byron holds his Financial Industry Regulatory Authority (FINRA) Series 6, 7, and 63 licenses as well as a license to offer and service insurance products.

Byron, his wife Tammy and their five children, and one grandchild reside in Tyler, Texas where they are active in the local community and church. He enjoys any time spent with his family. Byron also enjoys playing guitar, piano, singing with his children, and making people laugh.


Laura Holland



Bailey Finninger           

Bailey was born and raised in Tyler, TX. After graduating from Robert E. Lee High School, she attended the University of Mary Hardin-Baylor to earn her bachelor’s degree in Business Marketing. She went to work for Hewlett Packard, then Kendra Scott in Phoenix, AZ for several years. Bailey now proudly calls Tyler home again, is happy to be back and be a part of the Link Financial team! Bailey serves as our event planner and appointment setter, as well as provides many other valuable services to our team.